Small farmers often struggle to sustain income because they lack scale and knowledge. There is a need to develop strategies that aggregate information, knowledge, and products in ways that prepare farmers to compete and adapt in a fast-changing marketplace. Samunnati works to interlink the value chain players and create a sustainable agricultural value chain.
Though farming is practiced as an unskilled activity, it must be a knowledge-based business like in any other industry. There is a need to rethink agricultural extension services in terms of both the kind of information extended and its ability to reach farmers.

While the agricultural supply chain is currently supply driven, it must on the other hand be demand driven. As the farmers have little access to the market information on the prices and demand of crops, it is not surprising how they are unaware of the best price their produce can fetch in the market. Solutions and methods that can forecast both the current situation and the future demands will help them gain knowledge they need to compete effectively in the agricultural market.

A majority of the farmers run farms that are smaller than the size required to cover the monthly expenses. To overcome this issue, it is necessary that the farmers either get more land or increase their yield. Many developed nations have utilized agricultural strategies including heavy use of fertilizers and greater mechanization allowed by larger farm sizes, however Indian on the other hand has to find a way to develop and double farm productions without the capabilities, sizes of mechanizations and heavy usage of chemical inputs.

Pressure is on bringing in modernization and transparency in the agricultural value chain, implying the need for agri-supply chain businesses like commodity collection and pre-processing centers. There is also a need for a mechanism that combines the benefits of entrepreneurship and job stability, a model common in the industry in the form of a franchise.

Last but not the least, there is a need to implement non-farm economic opportunities in rural areas to curtail the increasing number of migration from rural areas to the urban. A mechanism developed for creation for hundreds of businesses can enhance such opportunities.