About Us

Samunnati is a specialized Agri Value Chain enabler that provides innovative and customized financial and non-financial solutions.

Genetic Code

Samunnati leverages on the social capital and trade capital in buyer seller relationships via Samunnati Aggregators (SA), through non-traditional sourcing, risk assessment and mitigation, aided by cutting edge technology, thereby building quality business that is sustainable and results in inclusive growth.

The entire organisation works around the genetic code that is non-negotiable, the crux of which is demonstrated in all the processes adopted by the Company.

Sector Opportunity

Around 60% of Indians derive their livelihood from agriculture, though its contribution to the Gross Domestic Product (GDP) of the country is less than 15%. Agricultural growth has long been recognised as an important instrument for poverty reduction. Studies have shown that every 1% growth in per capita agricultural GDP led to 1.61% growth in the incomes of the poorest 20% of the population – much greater than the impact of similar increases in the manufacturing or service sectors. Further studies concluded that, on average, every 1% increase in labour productivity in agriculture reduced the number of people living on less than a dollar a day by between 0.6 and 1.2%.

Why Samunnati

Small holder farmers of the agriculture value chain face several issues such as lack of institutional support for production, post production handling, along with fragmentation of the sector leading to poor economies of scale. Lack of access to timely and affordable credit sources, quality inputs and instruments limits producers to pursue traditional agriculture with very less value addition. Also, the lack of effective feedback mechanisms from many value chain players leads to low level of innovation. Low market access, weak marketing links and under governance of the value chain by the producers has led to poor realisation for the produce. Samunnati on identifying these issues , taps this as an opportunity to help the value chain players work at a higher equilibrium.